Learning to communicate effectively might not sound like something you need. I know what you’re thinking: “I don’t need someone to teach me how to talk.” I get it, because I used to think that, too. So let’s go through a few common excuses and reasons why we all need communication training.

The Process Communication Model is a proven system for learning to communicate effectively. The point of this communication training isn’t to teach you new words to use – it’s to facilitate your ability to read people and to most effectively reach the entire broad spectrum of humanity.

We all need communication training courses to be the best we can be…the best worker, the best partner, the best relative, the best friend…every interaction we have in every facet of our lives is based upon our ability to communicate.

Why We All Need Communication Training

If you read our blog about self-awareness, you might remember this video:

This is what we mean when we say that everyone can learn to communicate better. We have all had these conversations at some point in our lives. Learning the Process Communication Model offers you the tools you need to better understand these communication blunders.

Maybe you’re the one pointing out the nail but not listening to what another person needs. Or maybe you’re the one who keeps hearing the same thing and all you need is for someone to listen to what you’re truly asking.

We all need communication training, but it’s not provided in our basic education as children. Some schools are employing the Process Communication Model tactics to help students to learn in a better environment while also learning how to communicate better with everyone else.

However, many of us as adults still have no idea how we actually communicate. It’s not purposeful, we simply don’t take the time to evaluate ourselves or to truly look into how we want to communicate and how others want to communicate with us.

Understanding Effective Communication

Communication is about the other person. Effective communication is an ability to listen and to observe and to truly understand another person while also being able to convey your own message in a way that the other person can receive.

We share many things as we communicate. For example, emotion is something we feel and share in our words and actions. Logic is how we identify and categorize the world. Both of these perceptions can be learned and exchanged in communication.

Take a quick look at this video with various people expressing why the Process Communication Model is powerful and important. It’s not just about communication anymore; learning these communication skills is about improving your whole life:

In looking at something like the “It’s not about the nail” video, we realize that it is often so much more important to communicate in a way that is positively received by another person, rather than just saying what we want to say, however we want to say it.

There are important considerations in communication styles in that video, which Dr. Joanne goes into in this conversation (you can skip to 1:40 if you just watched the “It’s not about the nail” video):

While this conversation about the “It’s not about the nail” video is a great start to better understanding communication, there is one part that we disagree with entirely.

The stereotypes of gender with men being logical and women being emotional reflects our categorization of people in society. It puts a lot of pressure on men to be “manly” and women to be “ladylike.”

Statistically, men are more logic-based and women are statistically more likely to be emotional-based, which is where those stereotypes come from. But the reality is that once people begin to accept the person in front of them for who they are – regardless of a larger stereotype – these trends start to disappear and we allow individuals to be themselves.

Being able to communicate in a way that highlights your best personal attributes is truly effective communication.

Real-Life Example of Communication Training in Practice

Let’s look at a very specific example of utilizing PCM training to effectively communicate in an important situation. Former President Bill Clinton was trained in the Process Communication Model, which helped him win his presidential election campaigns in the early 1990s.

He won the hearts of Americans and became informally known as the President of the World because of his charisma and his keen sense of compassion. Whatever your political views, this is a very specific example of success derived from communication training.

Dr. Taibi Kahler, the creator of the Process Communication Model, was a personal advisor to Bill Clinton during his campaigns. Early in this campaign, Kahler set up screening questions to figure out how Bill could better reach his audience in each region using PCM.

Here’s an example of the results of that training, where Bill Clinton’s response showed compassion and understanding, a tool he learned how to use from PCM training. Compassion is something that is felt and exchanged with other people, it is not a promise to fix problems.

Listen to each candidate’s response and try to notice the differences in communication with the woman who asked the question:

Now, look, we know that not everyone is trying to win the presidential election! But each of us, in our own way, is trying to improve our quality of life and to have positive interactions with the people in our lives.

There are undoubtedly people in your life to whom you are responding well, just like George Bush did in this video. The words are valid, but these people do not hear you the way you are saying it.

It’s abundantly clear that the woman asking the question in this video kept interrupting Bush asking “how you’ve been affected” – implying that he was not answering her question sufficiently.

That type of breakdown in communication and understanding can wreak havoc in our lives.

Common Objections to Communication Training

There are plenty of excuses for not wanting communication training that we hear all the time. You are not alone if you think any of this applies to you – in fact, you’re just like we used to be before we realized how helpful PCM training is in every facet of our lives.

But we want you to seriously consider these as merely excuses. These excuses are saying things like:

“I already think I’m a great communicator, so why do I need communication training?”

“Training costs too much.”

“I already know my personality type and don’t need a test to prove it.”

“I don’t need to know about other people’s personality types in order to communicate with them.”

…Any of these sound familiar?

If you’re like we are and assume you already communicate well so you don’t need to invest in a course to learn how to do it better, we understand.

You might think you’re a great communicator, you might think you know your personality type, and you might not care about anyone else’s personality type or communication preferences.

But we’ll bet that you do care about your bottom line in business. We’ll bet that you do care about your relationships with the people you’re closest to in life – your family, friends, partner, children.

We’ll also bet that you would love to avoid confrontation and problematic communication in order to not waste time, energy, or resources trying to fix a problem after a mix-up.

You would probably be happy never needing to say “That’s not what I meant!” ever again. Or how about “Why aren’t you paying attention? Don’t you listen to me?!” or even “I hate working with that person – we just don’t see eye-to-eye at all.”

The way we communicate with every person in our lives impacts everything. And, however good you think you are at communicating, trust us…there is a mountain of knowledge and insights you can learn from the Process Communication Model.

Communication Training for Everyone

Whether you think you’re an excellent communicator or you just think paying to learn to communicate isn’t worthwhile, consider these videos and the fact that we all have these types of conversations every single day.

Consider the interactions you have with everyone around you. Do you think someone has a nail in their head and you just want to point it out? Do you think you’re answering a question sufficiently, only to be repeatedly asked the same thing?


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